I personally think that the pitch i have already provided you would be very successful due to many reasons. My whole pitch is based around our target audience which from your brief I have learnt is teenagers.
Studying the Blulmar and Katz theory, one key thing 'RIVALRY' will defiantly have is personal identity. Due to our main cast being all teenagers. I personally think that the target audience will relate very well to the well known main characters. This is one of the ways why I think that this new crime drama will work very well with the teenage audience because we want the programme to be based around them.
Also, because my crime drama will be based around teenagers they will individually gain information from RIVALRY, due to some scenarios and lessons people see. The information we give out to the audience is one of the key things because I to keep the audience engaged and keep the audience rating to a high level.
The social interaction side of this uses and gratification theory would've already been mentioned in my pitch. The main way I have decided to promote RIVALRY would be through social networks such as twitter and Facebook.
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