My TV Advert is <iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/8JzBbCBApWU" frameborder="0" allowfullscreen></iframe>
The reason why I have chosen this advert, is because 80% of people must have heard of this product, or atleast the company/brand. The denotation for this would be that Apple are trying to show what an IPad is useful for, for example: work, social, memories etc. They have shown something to do with a subject, then have made it clear to us what it is. A conotated bit would be when they have written things like "musical" or "historic", they have written it in black on put it on a white background, most probably get the viewers attention on it. Also at the during the adver the same "hand" comes in to show what the IPad is about, and this hand looks more mascualin probably because the IPad was aimed for anyone but specifically men. The target audinece would be from teenagers to adults, as it can be used for games or for work. As there is nothing like this out there, Apple will be very known for this as the company with the touch computer.
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