Marketing of Films.

How  films are marketed to people depends on their target audience. Marketing is a very big key into getting people to go and spend money by watching it in the cinemas becuase its a way of 'selling the product.'

Smurfs Movie (2011);
This was an animated film based on the comic book 'The Smurfs'. The main target audience was children aged 6 and above. This was given a rating U to show that even parents werent needed to acompnay their children. They marketed the film in many ways from the movie trailers to posters to the use of tv adverts with the connection with fast food restraunts for example McDonalds. As this was a kids based film McDonalds decided to give out little stuff toys on eevry happy meal, which would of made the kids more attracted to the film and then would've made their parents go and make them watch the film.

Sixty Six (2006);
This is a film which has a main target audience of teenagers, as the main character is a child himself.  This was given a 12 rating (in the uk) for its language and breif nudity. This marketed itself very well by having posters of it every where promoting it self. The poster itself shows the main chararcter and his parents; whilst Bearnie is holding a football which has 'it was bearnies BIG DAY, but there was little competititon'' As he is holding a football it shows that it had something to do with a football final. By doing this they would have also targeted at football lovers becuase they would have a feeling that this film would be for them.

Juno (2007);
This film had a target audience of teenagers up to young adults. The rate for this was 12A becuase of its language. As it was targeted at this age group the producers decided to make a official website ( http://www.foxsearchlight.com/juno/ ) that was all to do with the film because they knew that they would be able to go on it and engage with the characters.