Monday 21 February 2011

TV Adevrt Analysis

My TV Advert is <iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/8JzBbCBApWU" frameborder="0" allowfullscreen></iframe>

The reason why I have chosen this advert, is because 80% of people must have heard of this product, or atleast the company/brand. The denotation for this would be that Apple are trying to show what an IPad is useful for, for example: work, social, memories etc.  They have shown something to do with a subject, then have made it clear to us what it is. A conotated bit would be when they have written things like "musical" or "historic", they have written it in black on put it on a white background, most probably  get the viewers attention on it. Also at the during the adver the same "hand" comes in to show what the IPad is about, and this hand looks more mascualin probably because the IPad was aimed for anyone but specifically men. The target audinece would be from teenagers to adults, as it can be used for games or for work. As there is nothing like this out there, Apple will be very known for this as the company with the touch computer.

Monday 14 February 2011

Print advert analysis





















McFlurry Advert
I have chosen to write about the McDonalds McFlurry advert, as I thought that this goes out to most of the audience out there. The dennotation of this advert would be that you have a close up of a Smarties McFlurry. I personally think they have chosen to their Smarties flavoiur, as unlike the others this is there main trademark flavour for this type of icecream. The others, they have shown above the actual image. The Connnotated bit would be where they have placed the PoundSaverMenu at the bottom of the image. This would be to attract more customers as they would know that the ice-cream will be 1 pound. The target audience would be from kids to maybe adults. The selling point of this advert really stands out because the background is very plain, and the actual picture has alot of coulour to it.